Total S.A., a French multinational petroleum company, has reportedly announced that it has signed an agreement with one of Brazil’s largest business corporates Grupo Zema to acquire its Zema Petróleo, Zema Importacao, and Zema Diesel business units.
Reports cite, the Group’s fuel distribution company Zema Petróleo, importation firm Zema Importacao, and retailer and reseller arm Zema Diesel, would be providing Total with a strong footing as it enters the domain of fuels retailing.
According to a press release by Total S.A, with this deal, Total is foraying further into the biggest market for the retail of fuels in South America and the second-biggest market for low-carbon biofuels in the world. The Group also intends to grow its activities in the region with the goal of doubling the branded station numbers, especially across the Central-West & Southeast regions of Brazil, within a period of 5 years.
President of Marketing & Services and Total Executive Committee Member, Momar Nguer stated that the acquisition falls in line with the company’s strategy to expand its presence across rapidly growing markets as well as the biofuels markets under Total’s Climate roadmap. Nguer further added that by stepping into the retail market, the company is also showcasing its long-term commitment to the markets in Brazil. Fueled by its dedication to its customers, the company intends to bring in its operational excellence, high-quality products as well as innovative services & offers to its customers in Brazil.
For the record, Zema Petróleo presently manages an immense network of about 280 dealer-operated branded service stations as well as several ethanol & oil products storage facilities – a majority of which are in the states of Mato Grosso, Minas Gerais and Goiás. Moreover, the company is also working as a supplier to the region’s third-party retail stores.
According to reports, the rebranding activities of the 280 service stations would begin next year with new flagship stores expected to be launched at select locations. The acquisition would be subjected to the Brazilian competition authority’s prior approval.