Starbucks, the US-based coffeehouse chain, recently announced launch of a reusable coffee cup trial program at London’s Gatwick Airport. Gatwick becomes the first UK airport for testing reusable cups through Starbucks. The trial program will offer passengers the opportunity to borrow & return refillable cups to tackle throwaway culture, cite sources.
For the record, around 2.5 billion disposable coffee cups are being used in the UK, each year & a large proportion of that waste ends up in landfill. More than 5.3 million paper cups are used at Gatwick each year, which are already being recycled by Starbucks.
As per sources close to the matter, customers buying takeaway drinks from Starbucks can borrow this free reusable cup instead of using a paper cup, which can be dropped at a designated point before boarding flight. The trial will help customers reduce disposable cup usage in a manageable closed loop in travel hubs. In partnership with the environmental charity Hubbub & Gatwick’s support, Starbucks launched this scheme.
Trewin Restorick, chief executive & co-founder of Hubbub was reportedly quoted saying that customers are concerned about waste, but it gets tough during travelling. The company is focusing on whether customers will get onboard with these reusable cups, if it is made convenient, he added.
As per credible sources, the use of reusable cups has increased in all coffee chains in the UK, but it has been concluded that consumers tend not to bring cups with them while travelling for holidays. The intention of the trial is to put 2,000 reusable Starbucks cups in circulation throughout south terminal of Gatwick airport, which is expected to drastically bring down the number of paper cups used in a day. In a month, more than 7,000 paper cups could be saved, even if 250 customers opted for a reusable cup, each day.
The trial is a part of Hubbub’s & Starbucks’ commitment to reduce paper cup waste. In July 2018, Starbucks became the first to introduce a 5 pence charge on paper cup to encourage reuse and partnered with Hubbub to carry out environmental projects & research, such as the Gatwick trial.