Thursday, October, 21, 2021 12:58:56

The extended collaboration between the two enterprises includes a mutual approach to go-to-market and sales strategies

Reports confirm that Informatica, a cloud software development company, has further strengthened its alliance with Google Cloud. The partnership would now include plans for pursuing go-to-market opportunities and joint sales, along with connecting to all the key data stores of Google Cloud Platform (GCP), including BigQuery.

Seemingly, the Informatica Intelligent Cloud Services (IICS), its Enterprise integration platform as-a-service (iPaaS), will be available on GCP. This will enable enterprises to easily transfer data to BigQuery. It also signifies that Informatica Master Data Management will be easily available as a managed service within IICS platform on Google Cloud, combined with the Google Marketing Platform.

The integration effectively provides organizations a full view of all their data, including information about products, suppliers, customers, employees or assets.

Sources familiar with the matter informed that Informatica is also providing new support for Google Cloud Dataproc, allowing customers to simplify and leverage native Google big data environments.


Apparently, after Informatica was taken private in 2015, it has given focus to enterprise data management in the cloud and leverages a subscription-based business model. It has achieved this through acquisitions and cooperation with substantial cloud providers including Azure, Google, AWS. Recently, Informatica had also announced that it would now support the Common Data Model of Microsoft.

Along with its deeper GCP integration, the bolstered relationship of Informatica with Google includes a mutual approach to go-to-market and sales strategies, sources added. Informatica also mentioned that it had seen a 56x surge in year-over-year iPaaS transactions sent to Google Cloud.

For the uninitiated, Informatica provides cloud-based services for managing data around diverse systems, which include multiple cloud services. Informatica was taken private in a deal valued at around $5.3 billion four years back.

CEO of Informatica, Anil Chakravarthy stated that about three years ago, Informatica started working with Google, when the search giant started to extend its reach to business customers by investing in developing digital enterprise capabilities, like machine learning and AI.

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