The service would cost $16-$17 a month for Cinemax, HBO and Warner Bros. content
AT&T, a U.S.-based telecommunications company recently announced plans to stream Warner Bros, HBO & Cinemax content for a $16 to $17 monthly service and drop plans for its three-tiered streaming service, cites source.
In 2018, AT&T reportedly said that it will allow customers to choose between three levels of service-the first service for movies, the second would include originals & the third would have content from WarnerMedia’s catalog, including Turner, Warner Bros and HBO. AT&T now plans to alter the three-tiered offering in favor of one offering.
The streaming service would cost more than HBO Now’s $15 monthly subscription said John Stankey, an AT&T executive of WarnerMedia. WarnerMedia is expected to make a cheaper & ad-supported version of the service by the next year. The company, in future, might include a premium option to enable viewers to watch sports or live events.
AT&T’s WarnerMedia service will be available in beta, by the end of 2019 and will be fully available by the first half of 2020. The streaming service is yet to be named and the pricing and content is also indefinite. WarnerMedia executives are scheduling a meeting to discuss details. AT&T refused to comment on the matter.
According to experts, AT&T streaming service can’t be expected to be an adequate replacement of Netflix due to the latter’s catalog of original content. However, AT&T’S offerings could be better than other streaming services like Hulu, which also offers Cinemax, HBO subscription or CBS all access.
Amidst tough competition of streaming service providers, it remains unclear what the WarnerMedia package can offer. The reported pricing for WarnerMedia is still more expensive than Netflix or Hulu’s current monthly plans of $11.99-$12.99, Amazon Prime Video, that offer $10 monthly subscription and even more expansive than Disney+ services at $6.9 per month, which will be launched soon in the market.